Got help with the analysis of the website. Used AI and received some tips and advice. Followed them to some extent to achieve easier navigation and to make it possible to find things on the site whether someone is a beginner with the breed, a curious buyer, an experienced breeder, or a TM nerd. The purpose of the site is to promote both the breeding program and the breed itself.
It is clear that a more shallow information with images is more popular. The deeper communication once provided on websites over Internet is something I miss. So in Swedish there is one part of this webpage kalled "kunskapsbanken" were more breedspecific info is presented. Just in case someone miss it.